Analytics

The system cannot show usage behaviour.

As the word cloud is simply a suggestion aid to help users identify related keywords, users cannot edit the word cloud.

Engagement refers to the number of likes, comments, shares etc. that posts receive.

Sentiment is an Indication of the emotion and feelings expressed within the mention. Sentiment is categorized as positive, negative, and neutral emotions.

Mandala Analytics takes the metrics of interaction and engagement of mentions, analyzes them according to set KPI criteria, and attributes a score out of 100.

Mandala Score is a rating calculation using Mandala Analytics’ algorithm, many factors that are analyzed such as Engagement, Interaction, etc.

You can view data by region on the Geolocation tab, which is only available for the Twitter platform and only shows data that allows access to the location of the tweet. Location data can be sensitive and is strictly limited by the platforms’ user privacy policies.