Metrics Overview
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Mandala Analytics
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Mandala Analytic is a Social Media Listening and Deep Data Analytics Module designed for analysts to discover business insights and is perfect for monitoring and listening tasks such as campaign monitoring or performing market analysis.
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Mandala Cosmos
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Mandala Cosmos is a Social Media Monitoring and Management Module designed to assist users in focusing on the data of preference. Mandala Cosmos consists of Discover Now, Ripples, and Meacon features.
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Discover Now
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Discover Now Module is curated content of exciting and engaging content gathered by our team to keep users stay inspired and creative.
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Ripples
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Ripples is a social media monitoring feature that allows users to stay more focused on the relevant channel of their choice. The public social media channels can be added to streams and refreshed to monitor changes in stats. There are a variety of uses for Ripples, mainly used for monitoring relevant channels of choice, whether it is their channels, any public channels that could be competitors, market players, or any channels that allow users to stay inspired.
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Compilations, Album, Playlists, Streams
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Ripples comprise Compilations, Albums, Playlists, and Streams in order of hierarchy. The flexible structure allows users to manage social media channels in any preferred data structure.
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Country
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Country KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct country. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Timeline
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Timeline feature consists of Keywords, Emoji, and Hashtag Trends that Mandala AI curate and selects to represent trending content. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Language
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Language KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct language. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Type
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Mention: The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
Comment: The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI. |
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Topic
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Topic KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct Topic. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Interests
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Interests KPI is based on Mandala AI Algorithms, and our data team categorizes data into the correct Interests. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Tag Mention
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Tag Mention is a feature that allows users to allocate the social mention into the suitable Tag. The Tagged Mention can be found in Tag Library.
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Engagement Growth
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Engagement represents the overall interactions of the social mention. It is used to measure the popularity of a mention. Engagement Growth is the measure of growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Engagement Average Growth
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Engagement represents the overall interactions of the social mention. It is used to measure the popularity of a mention. Engagement Average Growth is the measure of average growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Original UTC Public Time
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Mandala AI converts the original published time to the UTC Time so that users can easily convert to their preferred time zone. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Percentage of Growth
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Percentage of Growth is the measure of growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Average Growth
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Average Growth is the measure of average growth over a specific timeline. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Added Date
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Added Date is not a published time but occurs when the mention is added into Tag Library as a Tag. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Page Post
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The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Define Mention
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The Define Mention feature allows the users to adjust the mention to their preference. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Type of Sentiment
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The Type of Sentiment is a metric provided by Mandala AI. Several sentiment levels range from the most positive to the most negative. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Questions
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Question is a metric provided by Mandala AI. Several Questions are analyzed and offered within the platform. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Mention Category
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Mention Category consists of several types of mentions and is a metric provided by Mandala AI. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Post Score
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analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Source
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analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Published Date
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The Published Date Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
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Analytics Channel
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Analytics Channel are special data lanes that allow users to
focus
on particular public channels (non-owned channels). Mandala
AI will prioritize the channels and gather mentions from
these channels before any other channels. The calculation,
analysis, KPI, matrices, and analytics are provided by Mandala
AI
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Social Connect
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The users must log in with social media accounts to access the
Focus and Custom Channel features. The log-in applies to
Facebook, Instagram, and Twitter accounts and does not apply to
YouTube. However, the log-in does not allow Mandala AI to
access the owner's account level of data.
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Projects
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Mandala AI permits the users to create unlimited sets of
projects. There can be multiple campaigns within a single
project.
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Campaigns
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A campaign contains the mentions the user wishes to analyze
based on set keywords and the selection of social media
networks. Generally, a campaign should reflect on a personal
goal or an analysis goal, such as to monitor the coffee trend.
For this example, the campaign can be called “Coffee” which may
contain keywords such as coffee, cappuccino, latte.
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Social Analytics
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Social Analytics aims to analyze and monitor mentions from
social media platforms. This mode only provides sampling from
the general population. Mandala AI intelligently
allocates, identifies, and selects a quality set of fresh,
relevant, most up-to-date and near real-time mentions
representing the virtually infinite number of mentions found
across the social media platforms. Please bear in mind that the
sample data is predominantly public, not owned, and not
personal. The calculation, analysis, KPI, matrices, and
analytics are provided by Mandala AI
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Forum Analytics
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Forum Analytics aims to analyze and monitor mentions from
selected platforms. This mode only provides sampling from the
general population. Mandala AI intelligently allocates,
identifies, and selects a quality set of fresh, relevant, most
up-to-date and near real-time mentions representing the
virtually infinite number of mentions found across the selected
forums. Please bear in mind that the sample data is
predominantly public, not owned, and not personal. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Website Analytics
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Website Analytics aims to analyze and monitor mentions from web
domains across the Internet. This mode only provides the
sampling from the general population. Mandala AI
intelligently allocates, identifies, and selects a quality set
of fresh, relevant, up-to-date, and near real-time mentions
representing the infinite number of mentions found across the
websites. Please bear in mind that the sampling data is
predominantly public, not owned, and not personal. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Refresh Data
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Use the Refresh Data function to refresh the browser and
recalculate the metrics displayed in the dashboard and graphs.
Please note that this does not relate to updating the data as
this will be performed automatically by Mandala AI
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Mentions Category
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Mentions Category consists of several types of mentions such as
compliments, complaints, profane, etc. The mentions
classification is automatically analyzed, calculated, and
categorized by complex artificial intelligence and algorithms
designed/created *? by Mandala AI The calculation,
analysis, KPI, matrices, and analytics are provided by Mandala
AI
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Mention Type
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Mention Types are classified as 1) Channel Mentions: mentions
that the channel owner publishes. 2) Engagement: the engagement
from any channel. * please see definitions[ooa1] for Channel
Mentions and Channel Engagement. The calculation, analysis, KPI,
matrices, and analytics are provided by Mandala AI
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Mandala Score
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Mandala AI uses complex algorithms performed by
artificial intelligence to automatically learn, weigh and
analyze to provide the KPI for the relevancy of a mention. This
KPI is not provided by social media networks but is defined,
analyzed, calculated, and provided by Mandala AI
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Export
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Mandala AI permits the users to export data that Mandala
AI processes. The exported data will be based on Mandala
AI KPIs and Matrices.
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Keyword Type
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Keyword Type consists of Premium Keywords and Regular Keywords.
Premium Keywords are classified as priority keywords that signal
Mandala AI to gather mentions before any Regular
Keywords. Fundamentally, Premium Keywords should be seen as
essential keywords that are more important than common keywords.
The prioritization greatly assists the mentions to flow into the
campaign in a manageable and efficient fashion.
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Keyword Set
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A Keyword set contains a group of keywords, both the Premium
and Regular Keywords may belong to the same set. The user may
add multiple keyword sets in a campaign. Users are encouraged to
categorize search objectives in keyword sets to make data
analysis more productive in the long run.
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Timeline
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The Mention Timeline is based on the set timeline to analyze
mentions in Mandala AI The maximum historical mentions
allowed per account may vary between the subscription packages.
Please bear in mind that a deeper and longer historical timeline
often reflects a large set of mentions which may cause the
dashboards and graphs to load less quickly as Mandala AI
performs complex calculations.
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Top Channels
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Top Channels are channels that Mandala AI selects as
better-performing channels based on mentions (Engagement Mode)
or channels that publish more often (Mention Mode). The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Time Analytics
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Time Analytics assists the users in analyzing mentions by time.
In addition, the feature is helpful to gain additional insights
based on time, such as the most active publication time and the
best time to post to get the most engagement. The calculation,
analysis, KPI, matrices, and analytics are provided by Mandala
AI
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Published Time
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Published Time reveals the activity and density of publication
time for any given keywords and hashtags. The larger the dot,
the higher the volume of mentions published in the time. Thus,
the analytics shows the distribution of each channel's active
time and/or comments that tend to post. The feature allows the
users to plan better and effectively choose the right time to
post and engage with the customers and audiences. For example, a
Mandala AI user may select the right time to avoid the
competition or stay smart by pre-publishing a post just before
the busy time. This strategy may allow the user to stay ahead of
the game. The calculation, analysis, KPI, matrices, and
analytics are provided by Mandala AI
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Published-Engagement
Time
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Publication-Engagement time is focused on the sum of engagement
for a given publication time. The larger the dot, the higher
volume of engagement. The feature allows the users to reveal the
best publication time to gain the most engagement. Using this
feature, the user may access insights to learn which time is
best to engage the audiences. For example, understanding which
time to post for the best engagement and knowing what types of
content tend to perform well for the given time. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Time by Sentiment
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Time by Sentiments reveals the type of sentiments that occur
based on the publication time. The larger the dot, the higher
volume of mentions or engagement. With the ability to drill the
dashboard and graphs, we may reveal the type of mention and its
content that cause a particular sentiment and allow analysts to
understand the dynamic of emotion and content through time. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Time by Gender
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Time by Gender reveals which gender tends to engage based on
the publication time. The larger the dot, the higher volume of
mentions or engagement. With the ability to drill the dashboard
and graphs, we can reveal the type of mention and its content
that cause a particular gender to post or engage. This feature
allows analysts to understand the dynamic of gender and through
time. The calculation, analysis, KPI, matrices, and analytics
are provided by Mandala AI
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Sentiment Analytics
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Sentiment Analytics analyzes sentiments by time. This feature
helps users gain additional insights based on the sentiments
related to the campaign mentions over time. Additionally,
Sentiment Analytics is equipped with the levels of sentiments,
and keyword and hashtag clouds. The calculation, analysis, KPI,
matrices, and analytics are provided by Mandala AI
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Questions Relationship
Analytics
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Questions Relationship Analytics assists the users in gaining
insight into each type of question from the campaign mentions.
Mandala AI automatically categorizes each type of
question and reveals other questions that may exist in the same
mention. For example, a location-based kind of question could
coexist with a people-type question. The calculation, analysis,
KPI, matrices, and analytics are provided by Mandala AI
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Mentions
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Aggregate results of Channel Mentions KPI, Channel Comments
KPI, Channel Reply Comments KPI, Channel User Comments KPI, and
Channel User Reply Comments KPI across all platforms. All the
KPIs mentioned are provided by Mandala AI
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Channel Mentions
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Facebook: Number of posts, including page
posts, in the selected period. KPI provided by Mandala
AI
Instagram: Number of
posts, including channel posts, in the selected period. KPI
provided by Mandala AI
Twitter: Number of tweets
in the selected period. KPI provided by Mandala
AI
YouTube: Number of videos
published in the selected time period. The number of videos
includes public videos only (Non-Authorized Data). We do not
handle private or authorized data that require user credential
logins. Such data is therefore not considered part of “Channel
Mentions.” Only non-authorized public data is part of “Channel
Mentions.” Since we do not operate with authorized owned
channels, cross aggregation with non-authorized data does not
exist. KPI provided by Mandala AI
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Channel Comments
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Facebook: All types of comments in the
selected period. KPI provided by Mandala AI
Twitter: Number of
comments in the selected period. KPI provided by Mandala
AI
YouTube: All types of
channel comments in the selected period. We do not handle
private or authorized data that require user credential logins.
Such data is therefore not considered part of “Channel
Mentions.” Only non-authorized public data is part of “Channel
Mentions.” Since we do not operate with authorized owned
channels, cross aggregation with non-authorized data does not
exist. KPI provided by Mandala AI
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Channel Reply Comments
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Facebook: All types of reply comments made by
channel in the selected period. KPI provided by Mandala
AI
Twitter: Number of reply
comments made by account in the selected period. KPI provided
by Mandala AI
YouTube: Number of reply
comments made by channel in the selected period. We do not
handle private or authorized data that require user credential
logins. Such data is therefore not considered part of “Channel
Reply Comments.” Only non-authorized public data is part of
“Channel Reply Comments.” Since we do not operate with
authorized owned channels, cross aggregation with non-authorized
data does not exist. KPI provided by Mandala AI
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Channel User Comments
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Facebook: All types of comments made by a user
in the selected period. KPI provided by Mandala
AI
Twitter: Number of
comments made by a user in the selected period. KPI provided
by Mandala AI
YouTube: Number of
comments made by users in the selected period. We do not handle
private or authorized data that require user credential logins.
Such data is therefore not considered part of “Channel User
Comments.” Only non-authorized public data is part of “Channel
User Comments.” Since we do not operate with authorized owned
channels, cross aggregation with non-authorized data does not
exist. KPI provided by Mandala AI
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Channel User Reply
Comment
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Facebook: All types of user reply comments
made by a user in the selected period. KPI provided by
Mandala AI
Twitter: Number of user
reply comments made by a user in the selected period. KPI
provided by Mandala AI
YouTube: Number of user
reply comments made by users in the selected period. We do not
handle private or authorized data that require user credential
logins. Such data is therefore not considered part of “Channel
User Reply Comment.” Only non-authorized public data is part of
“Channel User reply Comment.” Since we do not operate with
authorized owned channels, cross aggregation with non-authorized
data does not exist. KPI provided by Mandala AI
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Engagement
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Facebook: Number of reactions (like, love,
haha, wow, sad, angry), comments and shares on posts published
in the selected period. KPI provided by Mandala
AI
Instagram: Number of
organic likes and organic comments on posts published in the
selected period. KPI provided by Mandala AI
Twitter: Number of
retweets, replies, and likes on tweets published in the selected
period. KPI provided by Mandala AI
YouTube: Number of likes,
dislikes, views, and comments on videos published in the
selected period. The engagement metric is based on public videos
only (Non-Authorized Data). We do not handle private or
authorized data that require user credential logins. Such data
is therefore not considered part of “Engagement.” Only
non-authorized public data is part of “Engagement.” Since we do
not operate with authorized owned channels, cross aggregation
with non-authorized data does not exist. KPI provided by
Mandala AI
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Save Channel
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The Save Channel feature allows the user to create a list of
channels and place channels of choice into a list. This feature
is similar to creating a "Tag." Mandala AI will release
future updates to make more use of this function in the coming
months.
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Mention Console
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Mention Console allows the users to access all mentions within
the campaign in a tabular format without an analytics dashboard.
In addition, the mention console is equipped with advanced
filters to quickly locate mentions, filter, and perform other
operations such as saving mentions into tags and saving groups
of mentions into tags. Additionally, a filter can be saved as a
"filter template" to reload at any time. The calculation,
analysis, KPI, matrices, and analytics are provided by Mandala
AI
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Strongest Type of
Mention
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คือเรื่อง popup defines mentions (Main of Mention)
แต่เราปรับเป็น Mentions Category
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Geolocation Analytics
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Geolocation Analytics reveals the location of a public post
made available by the account owner. This function does not
apply to YouTube.
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Top Mentions
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Top Mentions automatically provides relevant mentions based on
engagements and can be sorted by engagement types—the feature
allows users to quickly find interesting mentions based on the
preset campaign keywords. The calculation, analysis, KPI,
matrices, and analytics are provided by Mandala AI
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Campaign Keywords
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Campaign Keywords are the search terms the users wish Mandala
AI to gather sample data for from the online media
platforms. All the dashboards, graphs, and mentions are based on
the keywords set in the campaign settings.
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KeyWord Cloud
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The Keyword Cloud is a curated result of several keywords found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Emoji Cloud
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The Emoji Cloud is a curated result of several Emojis found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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# Hashtag Cloud
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The Hashtag Cloud is a curated result of several Hashtags found within the sampling pool of mentions and displayed in Cloud Data Visualization. The calculations, analyses, KPIs, Matrices, and analytics are provided by Mandala AI.
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Platform Comparison
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Platform Comparison allows the users to compare the volume of
mentions and engagement between the social media platforms.
Please see the definitions for Mentions and Engagement here. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Platform Matrix
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Platform Matrix allows the users to compare the volume of
mentions and engagement between the social media platforms.
Please see the definitions for Mentions and Engagement here. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Engagement
Analytics
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Engagement Analytics reveals each type of
engagement through time. Additionally, the feature allows the
user to filter channels and campaign keywords by type of
engagement. This KPI is not provided from social media networks
but is defined, analyzed, and calculated from Mandala AI
KPIs. This KPI is provided by Mandala AI
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Channel Summary
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Channel Summary provides statistics that Mandala AI
screened as relevant public channels from the set campaign. The
users may also filter channels from engagement. Note that Top
Channels does not give ranking statistics for YouTube. This KPI
is not provided from social media networks but is defined,
analyzed, and calculated from Mandala AI KPIs. This KPI
is provided by Mandala AI
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Question Radar
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Question Radar allows users to see the
distribution of the type of questions analyzed by Mandala
AI The feature comes with two viewing modes. The first
is to see "Mentions," and the other is "Engagement." This KPI is
not provided from social media networks but is defined,
analyzed, and calculated from Mandala AI KPIs. This KPI
is provided by Mandala AI
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Mention Category Radar
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Mention Category Radar allows users to see
the distribution of the type of questions analyzed by Mandala
AI The feature comes with two viewing modes. The first
is to see "Mentions," and the other is "Engagement." This KPI is
not provided from social media networks but is defined,
analyzed, and calculated from Mandala AI KPIs. This KPI
is provided by Mandala AI
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Language Analytics
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Language Analytics reveals the distribution
of languages analyzed by Mandala AI The feature comes
with two viewing modes. The first is to see "Mentions," and the
other is "Engagement." This KPI is not provided from social
media networks but is defined, analyzed, and calculated from
Mandala AI KPIs. This KPI is provided by Mandala
AI
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Focus Feed
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Focus Feed display mentions from campaign Analytics Channel.
Analytics Channel only function in public channels and therefore
do not
operate on owned channels that require the channel owner to
authorize. This KPI is not provided from social media networks
but is defined, analyzed, and calculated from Mandala AI
KPIs. This KPI is provided by Mandala AI
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Top Channels
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Top Channels are channels that Mandala AI screened as
relevant public channels from the set campaign. Note that Top
Channels does not provide ranking statistics. This KPI is not
provided from social media networks but is defined, analyzed,
and calculated from Mandala AI KPIs. This KPI is provided
by Mandala AI
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Data Aspect
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Data Aspect allows the users to switch
modes to analyze the campaign content in terms of mentions or
engagement. The changes for each mode will change the metrics
(KPIs), dashboards and graph contents. Mentions and Engagement
KPIs are not provided from the social media networks but are
defined, analyzed, and calculated from Mandala AI KPIs.
This KPI is provided by Mandala AI
Please see the definition for "Mentions"
and "Engagement." Learn more.
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Mandala Score Analysis
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Mandala Score: Mentions and Engagement
Mandala AI uses complex algorithms
performed by artificial intelligence to automatically learn,
weigh and analyze to reflect the relevancy of mentions.
"Mandala Score: Mention" allows the users
to identify mentions that meet the user's set score.
"Mandala Score: Engagement" allows the
users to identify mentions that meet the user's set score.
"Overall Scored Mentions" is the overall
mentions that Mandala AI has already analyzed and scored.
Not all campaign mentions will be given a score. However,
Mandala AI will score more mentions from time to time.
Hence, the "Above the score" and "Below the score" combined to
produce the "Overall scored mentions."
"Above the score" represents mentions equal
to or above the minimum set score by the user.
"Below the score" represents mentions below
the minimum set score by the user.
This KPI is not provided from social media
networks but is defined, analyzed, and calculated from Mandala
AI KPIs. This KPI is provided by Mandala AI
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Overall
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Aggregate results of Mentions or Engagement across all
platforms. The Mentions KPI and Engagement KPI are provided by
Mandala AI
Mentions
Facebook: Number of posts, including page
posts, and all types of comments in the selected period. KPI
provided by Mandala AI
Instagram: Number of posts, including
channel posts in the selected period. KPI provided by Mandala
AI
Twitter: Number of tweets in the selected
period. KPI provided by Mandala AI
YouTube: Number of videos published in the
selected time period. The number of videos is public videos only
(Non-Authorized Data). We do not handle private or authorized
data that require user credential logins. Such data is therefore
not considered part of “Mentions.” Only non-authorized public
data is part of “Mentions.” Since we do not operate with
authorized owned channels, cross aggregation with non-authorized
data does not exist. KPI provided by Mandala AI
Engagement
Facebook: Number of reactions (like, love,
haha, wow, sad, angry), comments and shares on posts published
in the selected period. KPI provided by Mandala
AI
Instagram: Number of organic likes and
organic comments on posts published in the selected period.
KPI provided by Mandala AI
Twitter: Number of retweets, replies, and
likes on tweets published in the selected period. KPI
provided by Mandala AI
YouTube: Number of likes, dislikes, views,
and comments on videos published in the selected period. The
engagement metric is based on public videos only (Non-Authorized
Data). We do not operate with handle owned private or and
authorized data that require user credential logins. and Such
data is therefore is not considered not part of “Engagement.”
Hence, Only non-authorized public data is part of “Engagement.”
Since we do not operate with authorized owned channels, the
cross aggregation with non-authorized data does not exist.
KPI provided by Mandala AI
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Mentions
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Mentions
YouTube: Number of views on videos
published in the selected period. The engagement metric is based
on public videos only (Non-Authorized Data).
Video Views
YouTube: Number of likes, dislikes, views,
and comments on videos published in the selected period. The
engagement metric is based on public videos only (Non-Authorized
Data). We do not handle private or authorized data that require
user credential logins. Such data is therefore not considered
part of “Engagement.” Only non-authorized public data is part of
“Engagement.” Since we do not operate with authorized owned
channels, cross aggregation with non-authorized data does not
exist. KPI provided by Mandala AI
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Sentiment
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Sentiment reveals the type of sentiments that occur based on
the publication time. The calculation, analysis, KPI, matrices,
and analytics are provided by Mandala AI
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Gender
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Gender reveals the type of sentiments that occur based on the
publication time. The calculation, analysis, KPI, matrices, and
analytics are provided by Mandala AI
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Top Channels by
Engagement
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Top Channels is a feature of Mandala AI that assists by
sorting channels into different types of engagement. The
engagement KPIs are derived by Mandala AI The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Top Mentions
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Top Channels is a feature of Mandala AI that assists by
sorting channels into different types of engagement. The
engagement KPIs are derived by Mandala AI The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Interest Channel
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Interest Channels categorize data by industry or field.
Interest channels are public channels (non-owned channels).
Mandala AI will prioritize interest channels and gather
mentions from these channels before any other channels. The
calculation, analysis, KPI, matrices, and analytics are provided
by Mandala AI
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Premium Keyword (s)
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Premium Keywords are classified as priority keywords that
signal Mandala AI to gather mentions before any Regular
Keywords. Premium Keywords should be seen as essential keywords
that are more important than regular keywords. The
prioritization greatly assists the mentions to flow into the
campaign in a manageable and efficient fashion.
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Regular Keyword (s)
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Mandala AI will gather data from Regular Keywords after
Premium Keywords.
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Excluded Keyword (s)
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Mandala AI will exclude this list of keywords. Mentions
that contain these keywords will not be included in the
campaign.
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Insight Mode
|
Insight Mode provides in-depth analysis such as gender,
sentiment, Question, and Mention category to help users gain
insights into mandala analytic campaign mentions. The
calculation, analysis, KPI, matrices, and analytics are
provided by Mandala AI
|
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Feed
|
Feed automatically provide relevant mentions based on
engagements and can be sorted by engagement types—the feature
allows users to quickly find interesting mentions based on the
preset campaign keywords. The calculation, analysis, KPI,
matrices, and analytics are provided by Mandala AI
|
Cross-network |
Channels
|
Facebook: Facebook Fan Pages, all pages are
publicly accessible and available. Facebook Groups is not part
of Facebook Channels. KPI provided by Mandala AI
Instagram: Instagram
Business Accounts that are publicly accessible and available.
Personal Instagram Account is not part of Instagram Channels.
KPI provided by Mandala AI
Twitter: Twitter Accounts.
KPI provided by Mandala AI
YouTube: YouTube channels.
These public channels are considered as non-authorized accounts,
none-personal, or owned accounts. We do not handle private or
authorized data that require user credential logins. Such data
is therefore not considered part of “Channels.” Only
non-authorized public data is part of “Channels.” Since we do
not operate with authorized owned channels, cross aggregation
with non-authorized data does not exist. KPI provided by
Mandala AI
|
|
Published Date
|
Publish date represents the first upload and publication of a
mention in the social media network. KPI provided by Mandala
AI
|
|
Platforms
|
The social media networks, including Facebook, Instagram,
Twitter, and YouTube. KPI provided by Mandala AI
|
|
Mentions
|
Facebook: Number of posts, including page
post, and all type of comments in the selected period. KPI
provided by Mandala AI
Instagram: Number of
posts, including channel post in the selected period. KPI
provided by Mandala AI
Twitter: Number of tweets
in the selected period. KPI provided by Mandala
AI
YouTube: Number of videos
published in the selected time period. The number of videos is
public videos only (Non-Authorized Data). We do not handle
private or authorized data that require user credential logins.
Such data is therefore not considered part of “Mentions.” Only
non-authorized public data is part of “Mentions.” Since we do
not operate with authorized owned channels, cross aggregation
with non-authorized data does not exist. KPI provided by
Mandala AI
|
|
Engagement
|
Facebook: Number of reactions (like, love,
haha, wow, sad, angry), comments and shares on posts published
in the selected period. KPI provided by Mandala AI
Instagram: Number of
organic likes and organic comments on posts published in the
selected period. KPI provided by Mandala AI
Twitter: Number of
retweets, replies, and likes on tweets published in the selected
period. KPI provided by Mandala AI
|
|
Mentions
|
Number of posts published in selected time period. KPI provided
by Mandala AI
|
|
Number of Likes
|
Number of likes on posts published in the selected period. KPI
provided by Facebook.
|
|
Number of Love
|
Number of "love" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Number of Haha
|
Number of "haha" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Number of Wow
|
Number of "wow" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Number of Sad
|
Number of "sad" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Number of Angry
|
Number of "angry" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Number of Comments (total)
|
Number of comments on posts including comments on these comments
published in the selected period. KPI provided by Facebook.
|
|
Number of Shares
|
Number of shares of posts published in the selected period. KPI
provided by Facebook.
|
|
Number of Thankful
|
Number of "thankful" reactions on posts published in the selected
period. KPI provided by Facebook.
|
|
Fans
|
Number of users on the last day of the selected period who like the
Page are called fans. KPI provided by Facebook.
|
|
Engagement
|
Number of reactions (like, love, haha, thankful, wow, sad, angry,
comments, and share) on posts published in the selected period.
KPI provided by Mandala AI
|
|
Tweets
|
Number of tweets (including retweets) published in selected time
period. KPI provided by Mandala AI
|
|
Retweets
|
Number of retweets (without comments) of tweets published in the
selected period. KPI provided by Twitter.
|
|
Number of Likes
|
Number of likes on tweets published in the selected period. KPI
provided by Twitter.
|
|
Comments
|
Number of organic comments on posts published in the selected
period. KPI provided by Twitter.
|
|
Mentions
|
Twitter: Number of tweets (including retweets) published in
selected time period. KPI provided by Mandala AI
|
Instagram |
Comments (organic)
|
Number of organic comments on posts published in the selected
period. KPI provided by Mandala AI
|
|
Likes (organic)
|
Number of organic likes on posts published in the selected period.
KPI provided by Mandala AI
|
|
Number of Mentions
|
Number of posts published in the selected time period. KPI
provided by Mandala AI
|
|
Number of Channels
|
Number of channels is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Number of Videos
|
Number of Videos is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Videos (Total Number of Videos)
|
Total Number of Videos is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Likes
|
Likes is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Comments
|
Comments is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
View
|
View is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Subscribers (Total number of Subscriber)
|
Total Number of Subscribers is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Fan
|
Number of subscribers on the last day of the selected period who
subscribed to a YouTube Channel Account are called fans. KPI
provided by Mandala AI
|
|
Number of Total Video Views
|
Number of Total Video Views is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Views (Total number of channel views)
|
Total Number of Channel Views is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Average Views Per Video
|
Average Views Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Average Comments Per Video
|
Average Comments Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Average Likes Per Video
|
Average Likes Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Average DisLikes Per Video
|
Average Dislikes Per Video is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Mentions
|
YouTube: Number of videos published in the selected time period.
The videos are public videos only (non-authorized data). We do not
handle private or authorized data that require user credential
logins. Such data is therefore not considered part of “Mentions.”
Only non-authorized public data is part of “Mentions.” Since we do
not operate with authorized owned channels, cross aggregation with
non-authorized data does not exist. KPI provided by Mandala
AI
|
|
Engagement
|
YouTube: Number of views on videos published in the selected
period. The engagement metric is based on public videos only
(Non-Authorized Data). YouTube: Number of likes, dislikes, views,
and comments on videos published in the selected period. The
engagement metric is based on public videos only (Non-Authorized
Data). We do not handle private or authorized data that require user
credential logins. Such data is therefore not considered part of
“Engagement.” Only non-authorized public data is part of
“Engagement.” Since we do not operate with authorized owned
channels, cross aggregation with non-authorized data does not exist.
KPI provided by Mandala AI
|
|
Last Updated
|
Last Updated is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Published Date
|
The Published Date Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Channel Country
|
The Channel Country Matric is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Video Tags
|
The Video Tags is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Channel Tags
|
The Channel Tags are based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Video Topic
|
The Video Topic is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Duration
|
The Video Duration is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Channel name
|
Channel name is The title of the search result and based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Channel Description
|
Channel Description is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Channel Thumbnail
|
Channel Thumbnail is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Video Title
|
Video Title is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Video Description
|
Video Description is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
|
Video Thumbnails
|
Video Thumbnails is based on the calculations, analyses, KPIs, Matrices, and analytics provided by Mandala AI.
|
PublicThis KPI is publicly accessible. You can
see it for your own profiles and competitors.
Mandala AI KPIThis KPI was defined by Mandala
AI and may therefore differ from a similarly named KPI defined by the social
media network.
Network KPIThis KPI was defined by the social media
network and may therefore differ from a similarly named KPI defined by Mandala
AI
Always retroactively detectableThis KPI can be recorded for the time
before the profile was included into Mandala AI
Not retroactively detectableThis KPI can not be recorded for the
time before the profile was included into Mandala AI