To mark World AIDS Day, Brandwatch and Ditch the Label teamed up to analyze 239 thousand conversations globally to understand how serophobia has evolved online between 2019 and 2021.

We found that:

• There were an average of 245 online posts expressing or discussing serophobia every day over the last 2.5 years.
• Instances of and discussions around serophobia online have decreased 21% since the beginning of the pandemic in March 2020.
• While violent threats and slurs or tropes make up a large part of the discussion around serophobia online, they have decreased by 35% and 22% respectively over the last 2.5 years.
• Use of the hashtags #EndHIVStigma and #ScienceNotStigma has increased by 64% and 473% respectively in the last 2.5 years as awareness is raised around the stigma attached to people living with HIV and AIDS.